Only a day after announcing the Kodak Challenge at the Buick Open, Jeff Hayzlett was back on stage yesterday, talking about the WeROC campaign. WeROC is dedicated to building a bigger sense of pride in the Greater Rochester area.

Jeff said "Kodak is proud to be a founding sponsor of WeROC. Rochester is a great place to live, work and do business and WeROC is a great way to bring the entire community together to celebrate all that we have to offer. I've lived in different cities and moved to Rochester two years ago and immediately fell in love with this place. WeROC reminds us that we are all community ambassadors and have an important role to play in promoting our region."

Kodak is one of the WeROC partners and was even included in one of the promotional ads. There are some other really funny catchlines like...

If You're Trash Talkin' Rochester, You Better Be Ordering a Garbage Plate

Those Who Say Wine Country Only Exists in California Can Put a Cork In It

When Nature Gets Feisty, We Measure It With a Ruler, Not a Richter Scale

890,000 Patents and Almost as Many Festivals

Look for the WeROC campaign throughout the community at various venues including Frontier Field, festivals and events.

You can read more about it at weroc.org

And tell us... why do you think WeROC?!